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What people say
“A superb treatment of the idea of Personal Best.” Dr. Stephen R. Covey “Your assessment was easy and quick to complete. I cannot think of any dislikes.” Larry Jadrych, CPA “The assessment itself is very comprehensive. I also like that it is in pdf format and not just html so I can save it and read it while not on the internet.” Elaine Wuertz “Optimal Thinking has a little bit for everyone and will help people be the best self they can be.” Kenneth Blanchard, Ph.D. “This analysis provides a sound method for gaining insight into how your thinking and actions are perceived by others unlike other ways such information can be obtained. It provides a good understanding of how to recognize your own style and enables you to consider how to improve those areas.” Lenny Bart “Forces you to think outside the box of the Myers Briggs or similar tools. Also show you more of a rounded look at who you are and how you think than other assessments.” Kurt Weber “The discussion of "how to" connect with other "thinking types" will be helpful with my relationships with others, both at work and in my personal life.” Tom Rutenberg “I enjoyed the insight in to how my thinking style interacts with others. I felt the description of the interaction was accurate.” Bennett Letwin “To fast create an optimal life, lifestyle and future, read, digest and use Optimal Thinking.” Mark Victor Hansen “One year after 90 executives completed the corporate assessment, the company saw a 19% increase in employee engagement, a 23% reduction in turnover, and dramatically improved manager-employee communication.” James Washington, MBA “A superb treatment of the idea of Personal Best.” Dr. Stephen R. Covey “Your assessment was easy and quick to complete. I cannot think of any dislikes.” Larry Jadrych, CPA “The assessment itself is very comprehensive. I also like that it is in pdf format and not just html so I can save it and read it while not on the internet.” Elaine Wuertz “Optimal Thinking has a little bit for everyone and will help people be the best self they can be.” Kenneth Blanchard, Ph.D. “This analysis provides a sound method for gaining insight into how your thinking and actions are perceived by others unlike other ways such information can be obtained. It provides a good understanding of how to recognize your own style and enables you to consider how to improve those areas.” Lenny Bart “Forces you to think outside the box of the Myers Briggs or similar tools. Also show you more of a rounded look at who you are and how you think than other assessments.” Kurt Weber “The discussion of "how to" connect with other "thinking types" will be helpful with my relationships with others, both at work and in my personal life.” Tom Rutenberg “I enjoyed the insight in to how my thinking style interacts with others. I felt the description of the interaction was accurate.” Bennett Letwin “To fast create an optimal life, lifestyle and future, read, digest and use Optimal Thinking.” Mark Victor Hansen “One year after 90 executives completed the corporate assessment, the company saw a 19% increase in employee engagement, a 23% reduction in turnover, and dramatically improved manager-employee communication.” James Washington, MBA |
Measure the Thinking Behind Executive PerformanceA 360° Assessment for HR Leaders, Talent Executives and OrganizationsYour executives influence virtually everything that matters to organizational performance.
But how well do you understand the thinking behind their performance? The Optimal Thinking 360 Assessment provides a 360° view of thinking quality, executive effectiveness, communication, decision-making, motivators, stressors and performance. See it in action → Trusted By More Than 6,500 Organizations Worldwide
6,500+
Organizations have used the Optimal Thinking® Corporate Assessment.
360° Feedback
Get comprehensive input from managers, peers, direct reports, clients, and yourself.
Thinking Quality
Measures the quality of thinking — not just personality type.
Actionable Results
Receive practical recommendations to optimize executive effectiveness, communication, and decision-making.
Executive Performance Starts With ThinkingTraditional executive assessments often focus on competencies, personality characteristics or behavioral preferences. The Optimal Thinking 360 asks a different question: Which thinking style is driving the executive's performance? The assessment provides insight into the thinking patterns that influence:
This gives HR leaders a solid foundation to optimize executive development and coaching. See What Executives May Not See Themselves
Even highly successful executives can have blind spots. An executive may see themselves as decisive. Their team may experience them as dismissive. An executive may believe they communicate clearly. Their direct reports may experience uncertainty. An executive may believe they perform well under pressure. Their colleagues may see a different pattern. Self-perception is valuable. 360° feedback adds another perspective. Optimal Thinking 360 combines the participant's self-assessment with feedback from observers such as: Superiors • Peers • Direct Reports • Clients The result is a comprehensive picture of how thinking and behavior are experienced by others. The Optimal Thinking 360 Assessment Process1
AssessThe participant completes a 50-question online assessment in approximately 15 minutes. 2
Gather 360° FeedbackThe participant invites leaders, peers, direct reports, clients or other appropriate observers. 3
AnalyzeResults provide insight into thinking style, motivators, stressors, performance and interaction patterns. 4
OptimizeThe resulting reports provide personalized information and strategies designed to support optimized thinking, communication and performance. The assessment allows unlimited observer evaluations at no additional cost. A Composite Report becomes available after the required observer responses, with 10 or more observers recommended for anonymous, candid feedback. The Administrator may allow or restrict access to the reports. Give Your Executive Development Programs the Strongest FoundationOptimal Thinking 360 can be incorporated into: Executive Development Provide executives with insight into their thinking patterns, executive effectiveness and potential blind spots. Executive Coaching Use assessment results to identify development priorities and create a focused coaching process. High-Potential Development Give emerging executives insight into the thinking and interaction patterns that can affect their future executive responsibilities. Succession Planning Add another source of information when evaluating executive-development needs and preparing candidates for greater responsibility. Team Optimization Understand differences in thinking, communication and responses to pressure that affect collaboration. Organizational Development Use individual and group results to identify development priorities across departments and executive populations. Optimal Thinking organizational-development includes the optimization of executive development, executive coaching, team development and the use of 360 assessments to identify performance gaps and best resolve them. Optimize Executive RecruitingResumes, references and interviews reveal a candidate's track record. They don't reveal the thinking behind it — and thinking is what determines how an executive will actually perform once hired.
Optimal Thinking 360 gives HR executives an objective, thinking-based data point to weigh alongside credentials and interview performance — before a key rhiring decision is made, not after.
See Common Job Candidate Profiles (PDF)
Opens in new tab 27.8%
Increase in leadership strategic alignment 11.98x
Average return on coaching investment From Individual Insight to Organizational InsightHR leaders don't just need individual reports. They need to understand what is happening across the organization. The Optimal Thinking 360 Assessment can be deployed across:
Group results can help HR identify performance patterns and development priorities across populations rather than viewing every executive in isolation. What Executives ReceiveSelf-Optimization Report — Participants receive a personalized 21-page Self-Optimization Report providing insight into their thinking and performance. They also gain understanding of other thinking styles and how to optimize thinking and performance. Composite Report — When observer feedback is included, the 41-page Composite Report provides a 360° perspective. The reports provide insight into:
Why HR Leaders Use The Optimal Thinking 360 AssessmentThinking Quality, NOT Personality Type Optimal Thinking 360 focuses on the quality of thinking rather than simply categorizing personality. Self + 360° Feedback Uncover the difference between how executives perceive themselves and how others experience them. Actionable Optimization The assessment goes beyond analysis and description by integrating optimization strategies. Scalable Deploy the assessment with individual executives, executive teams, departments and larger organizational populations. Coaching Compatible Assessment results can be incorporated into executive coaching and executive-development programs. Our executive coaching program specifically incorporates these Self-Optimization and 360 Assessments.
Choosing the Right Assessment for Executive Performance
Decision Quality
Optimal Thinking✓Yes
DISC●Partial
Myers-Briggs (MBTI)−Limited
CliftonStrengths●Partial
Strategic Thinking
Optimal Thinking✓Yes
DISC✕No
Myers-Briggs (MBTI)−Limited
CliftonStrengths●Partial
Leadership Effectiveness
Optimal Thinking✓Yes
DISC●Partial
Myers-Briggs (MBTI)●Partial
CliftonStrengths●Partial
Stress Management
Optimal Thinking✓Yes
DISC−Limited
Myers-Briggs (MBTI)✕No
CliftonStrengths●Partial
Executive Coaching Integration
Optimal Thinking✓Yes
DISC−Limited
Myers-Briggs (MBTI)−Limited
CliftonStrengths●Partial
Optimization Integration
Optimal Thinking✓Yes
DISC✕No
Myers-Briggs (MBTI)✕No
CliftonStrengths✕No
✓Yes — Core strength of the assessment
●Partial — Provides some relevant insight
−Limited — Limited or indirect capability
✕No — Not a capability of the assessment
*Comparison reflects primary capabilities commonly associated with each assessment framework. What 360° Executive Insight Reveals?Strategic Thinking How does the executive approach complex choices, priorities and opportunities? Communication How does the executive's communication affect clarity, trust and collaboration? Decision-Making How does the executive approach important decisions and competing priorities? Motivation What motivates the executive, and what can undermine engagement? Stress Responses Which thinking patterns emerge under pressure? Executive Relationships How does the executive interact with superiors, peers and direct reports? Performance Where can thinking and behavior be optimized to support organizational objectives? Trusted by More Than 6,500 Organizations WorldwideOrganizations use Optimal Thinking assessments to optimize executive development, organizational development, hiring and performance initiatives. Some Organizations We've Worked With
Johnson & Johnson • Bristol-Myers Squibb • U.S. Army • Mercedes-Benz • Delta • Red Bull • Frito-Lay • Air New Zealand
Designed for Today's HR LeaderYou don't need another report that sits in an employee's file. You need information that supports the best conversations.
Optimal Thinking 360 gives HR leaders a structured way to examine the thinking behind executive performance. Our Unconditional 30-Day GuaranteeWe back our Optimal Thinking 360 Assessment with a full, unconditional 30-day money-back guarantee. Your enterprise investment is entirely secure as you execute toward systemic organizational peak performance. Quantity Discounts Available (in table below)
Measure the thinking that drives executive performance. | ||||||||||||||||||||||||||||||||||||||||||||
