“A superb treatment of the idea of Personal Best.”
Dr. Stephen R. Covey, author, The 7 Habits of Highly Effective People
“Optimal Thinking has a little bit for everyone and will help people be the best self they can be.”
Kenneth Blanchard, Ph.D., author, The One Minute Manager
6,500+
organizations have used the Optimal Thinking 360 Assessment
11.98x
average ROI from executive coaching in 12 months
92%
government proposal win rate
Who We Serve
Optimal Thinking is for individuals and executives, and organizations.
EnterThe Optimal Thinking Zone™ HereChoose Your Path
For YouIndividuals and ExecutivesExecutive and career coaching, Self-Optimization and 360 Assessment, Emotional Mastery App, 100 Days of Optimization, and more.See Your Zone →
For Your OrganizationOrganizationsCorporations and Businesses →Executive coaching for your leaders, Self-Optimization and 360 Assessments, Emotional Mastery App for your teams, and more.Government Contractors →Government bid research and RFP proposal writing with a 92% win rate.See Your Zone →
Optimization Coaching
Every leader’s challenges are different. Our coaching is personalized to optimize — not just manage or improve — your success.
Executive Coaching
Averages 11.98x ROI in 12 months
One-on-one Optimal Thinking coaching for tough choices. Minimize suboptimal decisions, optimize value and performance.
Do you make decisions that compromise your best interests?
Some common thinking styles derail peak performance. The Optimal Thinking 360 Assessment shows exactly where your thinking is optimal, and where you’re settling for second best.
For individuals and organizations: the 360 Assessment, Emotional Mastery App and 100-Day Audio Program do not require a coach. Instant online access. No appointment needed.
See exactly where your thinking is optimal, and where you’re settling for second best.
Optimal Thinking 360 Assessment
Pinpoint your blind spots in minutes, not months. Get candid feedback from observers.
21-page Self-Optimization Report and 41-page Composite Report. Unlimited observers.
Leaders uncover their dominant thinking style in minutes. They discover their strengths, weaknesses, blind spots and optimization opportunities with feedback from their team and others.
“One year after 90 executives completed the corporate assessment, the company saw a 19% increase in employee engagement, a 23% reduction in turnover, and dramatically improved manager-employee communication.”
James Washington, MBA, VP Business Development, Quality Tech Systems Inc.
92% RFP win rate · $6.8 billion in government contracts captured over 29 years
For established companies that have completed projects of similar size and scope to current RFP requirements. Because we like to sleep well at night, we only write RFP proposal responses that we believe are likely to succeed.
What happens to your performance when disturbing emotions take over? An important decision A critical meeting A colleague who disappointed you An initiative falling short Your authority challenged An outcome you cannot control You know what you need to accomplish—but you keep returning to the disturbing emotion. This is emotional downtime. Emotional downtime is time…
Most people are coachable, but not everyone is coachable at a particular time. Some people want breakthroughs, but they may not be ready to modify their beliefs, actions and habits. Want to know where you stand?
Unfortunately, many struggling bosses do not seek the help they need. It’s hard to face shortcomings even for the best of us. Are you concerned about counterproductive behaviors? Have employees, peers or superiors made telling remarks?
In 2025, federal government agencies spent around $7.01 trillion on goods and services. However the process of finding, bidding, and winning federal government contracts is complicated and competitive. Established businesses compete for these contracts using these guidelines…
Elon Musk, CEO of Tesla Motors, SpaceX, xAI, and X Corp (formerly Twitter) is a renowned disruptive innovator. An engineer, Musk pioneers new frontiers in high-risk, high-barrier-to-entry business ventures. Discover when he uses Optimal Thinking to achieve his goals.
Winning State, Local and Education (SLED) government contracts can provide predictable income and catapult revenue. SLED agencies spend around $1.5 trillion on goods and services each year. State governments alone spend billions of dollars on goods and services. Established businesses compete for these contracts using these strategies…
Tim Cook, Executive Chairman and former CEO of Apple Inc. is revered among the top CEOs in the past decade. While Mr. Cook often presents himself as an extraordinary positive thinker, he uses Optimal Thinking to optimize Apple’s performance in everyday situations. You can do it too.
Business plans are recognized decision-making tools which contain a formal statement of goals, an action plan and a road map to success. A business development plan is necessary to move key initiatives from strategy to performance.
Feeling career disappointment? The outcome of our career can be out of our control. When the results don’t meet our hopes and dreams, we will naturally feel disappointed. We feel disappointed when we want something and no longer believe that we can have it.
CEO’s often experience overwhelming pressure to perform. Many CEO’s are misaligned with corporate objectives. Some make poor or even fatal decisions under stress, while others allow their character flaws to spin out of control.
Have you wondered about how your company can become a Best Place to Work? Successful companies — large, mid-sized and small — understand that the right people are critical to their success. They attract the best and brightest talent and do their best to provide the most conducive environment to retain them. They know too…
What happens to your performance when disturbing emotions take over? An important decision A critical meeting A colleague who disappointed you An initiative falling short Your authority challenged An outcome you cannot control You know what you need to accomplish—but you keep returning to the disturbing emotion. This is emotional downtime. Emotional downtime is time…
Most people are coachable, but not everyone is coachable at a particular time. Some people want breakthroughs, but they may not be ready to modify their beliefs, actions and habits. Want to know where you stand?
Unfortunately, many struggling bosses do not seek the help they need. It’s hard to face shortcomings even for the best of us. Are you concerned about counterproductive behaviors? Have employees, peers or superiors made telling remarks?
In 2025, federal government agencies spent around $7.01 trillion on goods and services. However the process of finding, bidding, and winning federal government contracts is complicated and competitive. Established businesses compete for these contracts using these guidelines…
Elon Musk, CEO of Tesla Motors, SpaceX, xAI, and X Corp (formerly Twitter) is a renowned disruptive innovator. An engineer, Musk pioneers new frontiers in high-risk, high-barrier-to-entry business ventures. Discover when he uses Optimal Thinking to achieve his goals.
Winning State, Local and Education (SLED) government contracts can provide predictable income and catapult revenue. SLED agencies spend around $1.5 trillion on goods and services each year. State governments alone spend billions of dollars on goods and services. Established businesses compete for these contracts using these strategies…
Tim Cook, Executive Chairman and former CEO of Apple Inc. is revered among the top CEOs in the past decade. While Mr. Cook often presents himself as an extraordinary positive thinker, he uses Optimal Thinking to optimize Apple’s performance in everyday situations. You can do it too.
Business plans are recognized decision-making tools which contain a formal statement of goals, an action plan and a road map to success. A business development plan is necessary to move key initiatives from strategy to performance.
Feeling career disappointment? The outcome of our career can be out of our control. When the results don’t meet our hopes and dreams, we will naturally feel disappointed. We feel disappointed when we want something and no longer believe that we can have it.
CEO’s often experience overwhelming pressure to perform. Many CEO’s are misaligned with corporate objectives. Some make poor or even fatal decisions under stress, while others allow their character flaws to spin out of control.
Have you wondered about how your company can become a Best Place to Work? Successful companies — large, mid-sized and small — understand that the right people are critical to their success. They attract the best and brightest talent and do their best to provide the most conducive environment to retain them. They know too…