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The Optimal Thinking Zone™

Optimal Thinking

The Basis of Peak Performance

Optimal Thinking empowers individuals and organizations to be their best. Optimal Thinkers make the most constructive decisions. We don’t settle for second best.

“The grass grows greenest where you water it.” — Rosalene Glickman, Ph.D.

About Rosalene Glickman, Ph.D., author of Optimal Thinking and optimization coach
Rosalene Glickman, Ph.D.Author, Optimal Thinking
Optimization Coach

What Is “Good Enough” Costing You?

Blind spots can crush progress

Do you make decisions that compromise your best interests?

Some common thinking styles derail peak performance.

Emotional downtime

Do disturbing emotions drag you off course?

On average, executives earning $250,000 lose between $31,200 and $80,000 in annual productive time.

The emotional downtime example uses sample numbers. Enter your own. The calculators are free.

Second place

Are you losing contracts you should win?

Winner takes all in the government contract business. You get nothing if you finish second.

We don’t just write proposals. We win them.

Start Optimizing Today

Instant online access. No appointment needed.

EnterThe Optimal Thinking Zone™ Here

Sample 360 report chart: response percentages by thinking style

See exactly where your thinking is optimal, and where you’re settling for less.

Optimal Thinking 360 Assessment

Pinpoint your blind spots in minutes, not months. Get candid feedback from observers.

$45$69.95

21-page Self-Optimization Report and 41-page Composite Report. Unlimited observers.

NEW
Anger
Anxiety
Boredom
Confusion
Depression
Disappoint­ment
Discomfort
Distrust
Embarrass­ment
Envy
Frustration
Grief
Guilt
Helplessness
Hurt
Loneliness
Regret
Manageable Feelings
Unmanageable Feelings
Forgiveness

Emotional Mastery App

Resolve disturbing emotions in real time with step-by-step Optimal Thinking roadmaps.

5 Freethen $9.95

All 20 roadmaps for one year: $9.95 launch fee until December 31, 2026 (regular annual fee $19.95).

The 100-Day Optimal Thinking Audio Program download and workbook

100 Days of Optimization

Make optimization your daily habit with the 100-day Optimal Thinking audio program.

$325$650

100-day risk-free guarantee: if you’re not completely satisfied, we’ll refund you in full and give you $100 for your participation.

Business Optimization

Worried about your best people leaving for greener pastures? Optimal Thinking organizations attract and retain self-motivated, first-rate employees.

360 Assessments for Your Leaders

Show every leader their blind spots in minutes, with feedback from the people around them.

From $26per assessment

Most popular: 50–99 assessments at $48 each.

Emotional Mastery App for Your Teams

All 60 roadmaps for every member of your team. Resolve difficult emotions in real time and minimize emotional downtime.

From $25per employee per year

Licenses start at 10 seats. Our 90-day pilot is credited toward your annual license.

More Business Optimization: Employee Motivation · Custom Training Programs · Case Studies

Optimization Coaching

Every leader’s challenges are different. Our coaching is personalized to optimize — not just manage or improve — your success.

Rosalene Glickman, Ph.D., coaching an executive

Executive Coaching

Averages 11.98x ROI in 12 months

One-on-one Optimal Thinking coaching for tough choices. Minimize suboptimal decisions, optimize process and performance.

Writing Services: Government RFP Bids

92% RFP win rate · $6.8 billion in government contracts captured over 29 years

For established companies that have completed projects of similar size and scope to current RFP requirements. Because we like to sleep well at night, we only write RFP proposal responses that we believe are likely to succeed.

“The future belongs to those who bring their best to the present.”

Rosalene Glickman, Ph.D.

Is your organization operating in the Optimal Thinking Zone™? Book a 15-Min Optimization Call.
optimal thinking certified coach

Quiz: Are You Coachable?

Most people are coachable, but not everyone is coachable at a particular time. Some people want breakthroughs, but they may not be ready to modify their beliefs, actions and habits. Want to know where you stand?

Official U.S. federal seal with eagle, shield, and stars for government contracts.

How to Win Federal Government Contracts

In 2025, federal government agencies spent around $7.01 trillion on goods and services. However the process of finding, bidding, and winning federal government contracts is complicated and competitive. Established businesses compete for these contracts using these guidelines…

How Elon Musk Thinking Profile

How Elon Musk Thinks

Elon Musk, CEO of Tesla Motors, SpaceX, xAI, and X Corp (formerly Twitter) is a renowned disruptive innovator. An engineer, Musk pioneers new frontiers in high-risk, high-barrier-to-entry business ventures. Discover when he uses Optimal Thinking to achieve his goals.

Business professionals shaking hands in a modern office setting.

How to Win SLED Government Contracts

Winning State, Local and Education (SLED) government contracts can provide predictable income and catapult revenue. SLED agencies spend around $1.5 trillion on goods and services each year. State governments alone spend billions of dollars on goods and services. Established businesses compete for these contracts using these strategies…

decision making bulls eye

How Tim Cook Thinks

Tim Cook, Executive Chairman and former CEO of Apple Inc. is revered among the top CEOs in the past decade.  While Mr. Cook often presents himself as an extraordinary positive thinker, he uses Optimal Thinking to optimize Apple’s performance in everyday situations. You can do it too.

overcome career disappointment

Overcome Career Disappointment

Feeling career disappointment? The outcome of our career can be out of our control. When the results don’t meet our hopes and dreams, we will naturally feel disappointed. We feel disappointed when we want something and no longer believe that we can have it.

Wooden block with 'CEO' text on a reflective surface.

What CEO Resignations Reveal

CEO’s often experience overwhelming pressure to perform. Many CEO’s are misaligned with corporate objectives. Some make poor or even fatal decisions under stress, while others allow their character flaws to spin out of control. 

best places to work

How to Get on Best Places to Work Lists

Have you wondered about how your company can become a  Best Place to Work?  Successful companies — large, mid-sized and small — understand that the right people are critical to their success. They attract the best and brightest talent and do their best to provide the most conducive environment to retain them. They know too…

new year resolutions

Achieve Your New Year Resolutions

Many people feel disappointed when they fail to accomplish their new year resolutions. When we don’t believe that we can have the best in life, we indulge in instant gratification, set unrealistic goals, and make choices that sabotage our best intentions.

optimal thinking certified coach

Quiz: Are You Coachable?

Most people are coachable, but not everyone is coachable at a particular time. Some people want breakthroughs, but they may not be ready to modify their beliefs, actions and habits. Want to know where you stand?

Official U.S. federal seal with eagle, shield, and stars for government contracts.

How to Win Federal Government Contracts

In 2025, federal government agencies spent around $7.01 trillion on goods and services. However the process of finding, bidding, and winning federal government contracts is complicated and competitive. Established businesses compete for these contracts using these guidelines…

How Elon Musk Thinking Profile

How Elon Musk Thinks

Elon Musk, CEO of Tesla Motors, SpaceX, xAI, and X Corp (formerly Twitter) is a renowned disruptive innovator. An engineer, Musk pioneers new frontiers in high-risk, high-barrier-to-entry business ventures. Discover when he uses Optimal Thinking to achieve his goals.

Business professionals shaking hands in a modern office setting.

How to Win SLED Government Contracts

Winning State, Local and Education (SLED) government contracts can provide predictable income and catapult revenue. SLED agencies spend around $1.5 trillion on goods and services each year. State governments alone spend billions of dollars on goods and services. Established businesses compete for these contracts using these strategies…

decision making bulls eye

How Tim Cook Thinks

Tim Cook, Executive Chairman and former CEO of Apple Inc. is revered among the top CEOs in the past decade.  While Mr. Cook often presents himself as an extraordinary positive thinker, he uses Optimal Thinking to optimize Apple’s performance in everyday situations. You can do it too.

overcome career disappointment

Overcome Career Disappointment

Feeling career disappointment? The outcome of our career can be out of our control. When the results don’t meet our hopes and dreams, we will naturally feel disappointed. We feel disappointed when we want something and no longer believe that we can have it.

Wooden block with 'CEO' text on a reflective surface.

What CEO Resignations Reveal

CEO’s often experience overwhelming pressure to perform. Many CEO’s are misaligned with corporate objectives. Some make poor or even fatal decisions under stress, while others allow their character flaws to spin out of control. 

best places to work

How to Get on Best Places to Work Lists

Have you wondered about how your company can become a  Best Place to Work?  Successful companies — large, mid-sized and small — understand that the right people are critical to their success. They attract the best and brightest talent and do their best to provide the most conducive environment to retain them. They know too…

new year resolutions

Achieve Your New Year Resolutions

Many people feel disappointed when they fail to accomplish their new year resolutions. When we don’t believe that we can have the best in life, we indulge in instant gratification, set unrealistic goals, and make choices that sabotage our best intentions.