Who We Are: Optimization is Our Specialty

Founded in 1985, we are the global authority in Optimal Thinking. We serve as a premiere personal and organizational optimization firm. Our purpose is to optimize the performance of people, products, processes and governance in organizations with consistent Optimal Thinking.

For 36 years, the most successful and fastest growing companies have used our optimization resources to maximize performance. Our clients are unwilling to settle for second-rate products or service. We work tirelessly with you to deliver the best solutions and the best value – second to none in your niche.

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You must provide the best solution for your target market to achieve prolific rewards. People rarely shop for their second best solution. Being the best is disproportionately more rewarding than coming in second or third. Too often you get nothing when you come in second. Most people don’t recall who came in second or third to Olympic gold medalist, Michael Phelps. Winner takes all.

Our company deploys best practices to optimize value. This is who we are. We provide the following optimization resources:

• Executive coaching
• Career transition coaching
• Government RFP capture and writing service
• Business proposal writing service
• Business plan writing service
• Custom virtual training and on-site seminars
• Optimization consulting
• Self-optimization and 360 assessments
• Optimization products

Who We Help

Our team works with executives within

• large corporations
• mid-size businesses
• small businesses
• government organizations
• educational institutions
• not-for-profit organizations

We publish a blog and several e-newsletters, including:

• The Optimal Thinker’s Newsletter
• The Optimal Thinking Leader.

OptimalThinking.com, a division of The World Academy of Personal Development Inc. is based in Santa Monica, Los Angeles, U.S.A.

Optimization Case Studies Meet Our Team

Partial Client List

Who We Are: Our Core Values

We pledge to deliver unparalleled value, guided by principles that place consistent optimization, trust and supreme client stewardship above all else. This is who we are.

1. We contribute our best efforts in everything we do. We support each other to do the right thing
2. We promote best practices and continuous optimization in our journey towards best outcomes
3. We communicate optimally about our mission, vision, goals, guiding principles, and what we expect from each other
4. We strive to deliver the highest quality programs, resources and services to our clients and associates
5. We require complete honesty and integrity in everything we do. We are committed to open, honest optimal communication
6. Even despite our best efforts, unfavorable results may sometimes occur. We pledge to take the most constructive actions in these situations
7. We make commitments with utmost care, and live up to them. When we discover a problem, we own it and give our all to best resolve it
8. We are financially responsible and guard company and client funds with supreme vigilance
9. We use Optimal Thinking to achieve balance between fun and seriousness.

 Call (424) 204-6133

Monday to Friday, 8:30 am – 5 pm PST or

to discuss your needs and objectives.