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some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp
End User Assessment Menu
What people say

“A superb treatment of the idea of Personal Best.”

Dr. Stephen R. Covey
Author, The 7 Habits of Highly Effective People

“Your assessment was easy and quick to complete. I cannot think of any dislikes.”

Larry Jadrych, CPA
Senior Consultant, Huron Consulting Group

“The assessment itself is very comprehensive. I also like that it is in pdf format and not just html so I can save it and read it while not on the internet.”

Elaine Wuertz
Chairman, Life Science Information Technology Global Institute

“Optimal Thinking has a little bit for everyone and will help people be the best self they can be.”

Kenneth Blanchard, Ph.D.
Author, The One Minute Manager

“This analysis provides a sound method for gaining insight into how your thinking and actions are perceived by others unlike other ways such information can be obtained. It provides a good understanding of how to recognize your own style and enables you to consider how to improve those areas.”

Lenny Bart
Former Exec. V.P. Administration, Warner Bros. Domestic TV Distribution

“Forces you to think outside the box of the Myers Briggs or similar tools.  Also show you more of a rounded look at who you are and how you think than other assessments.”

Kurt Weber
Senior Financial Executive, The Johnsson Group

“The discussion of "how to" connect with other "thinking types" will be helpful with my relationships with others, both at work and in my personal life.”

Tom Rutenberg
CFO, C.W. Hurt Contractors, Inc.

“I enjoyed the insight in to how my thinking style interacts with others.  I felt the description of the interaction was accurate.”

Bennett Letwin
Business Development: Growth and Innovation Catalyst

“To fast create an optimal life, lifestyle and future, read, digest and use Optimal Thinking.”

Mark Victor Hansen
#1 New York Times best selling series, Chicken Soup for the Soul®

“One year after 90 executives completed the corporate assessment, the company saw a 19% increase in employee engagement, a 23% reduction in turnover, and dramatically improved manager-employee communication.”

James Washington, MBA
VP Business Development, Quality Tech Systems Inc.®

“A superb treatment of the idea of Personal Best.”

Dr. Stephen R. Covey
Author, The 7 Habits of Highly Effective People

“Your assessment was easy and quick to complete. I cannot think of any dislikes.”

Larry Jadrych, CPA
Senior Consultant, Huron Consulting Group

“The assessment itself is very comprehensive. I also like that it is in pdf format and not just html so I can save it and read it while not on the internet.”

Elaine Wuertz
Chairman, Life Science Information Technology Global Institute

“Optimal Thinking has a little bit for everyone and will help people be the best self they can be.”

Kenneth Blanchard, Ph.D.
Author, The One Minute Manager

“This analysis provides a sound method for gaining insight into how your thinking and actions are perceived by others unlike other ways such information can be obtained. It provides a good understanding of how to recognize your own style and enables you to consider how to improve those areas.”

Lenny Bart
Former Exec. V.P. Administration, Warner Bros. Domestic TV Distribution

“Forces you to think outside the box of the Myers Briggs or similar tools.  Also show you more of a rounded look at who you are and how you think than other assessments.”

Kurt Weber
Senior Financial Executive, The Johnsson Group

“The discussion of "how to" connect with other "thinking types" will be helpful with my relationships with others, both at work and in my personal life.”

Tom Rutenberg
CFO, C.W. Hurt Contractors, Inc.

“I enjoyed the insight in to how my thinking style interacts with others.  I felt the description of the interaction was accurate.”

Bennett Letwin
Business Development: Growth and Innovation Catalyst

“To fast create an optimal life, lifestyle and future, read, digest and use Optimal Thinking.”

Mark Victor Hansen
#1 New York Times best selling series, Chicken Soup for the Soul®

“One year after 90 executives completed the corporate assessment, the company saw a 19% increase in employee engagement, a 23% reduction in turnover, and dramatically improved manager-employee communication.”

James Washington, MBA
VP Business Development, Quality Tech Systems Inc.®

Optimal Thinking 360 Assessment

About Your Optimal Thinking 360 Assessment

Frequently Asked Questions

1. What is the Optimal Thinking 360 Assessment?

The Optimal Thinking 360 Assessment is a comprehensive evaluation that measures how consistently you use Optimal Thinking - the highest form of thinking - in every area of your life and work.

Unlike traditional personality or behavioral assessments, it evaluates the quality of your thinking and decision-making by gathering feedback from multiple perspectives, including your own and, when appropriate, colleagues, supervisors, direct reports, clients, family members, or friends.

The result is a complete picture of your thinking strengths, blind spots, and best opportunities for growth.

2. What is Optimal Thinking?

Optimal Thinking is the practice of identifying and choosing the best possible thinking in every situation. Instead of settling for negative thinking or suboptimal positive thinking, Optimal Thinking enables you to focus on the best actions to achieve the best outcomes. The assessment measures how consistently you apply Optimal Thinking at work and in everyday life.

3. What makes the Optimal Thinking 360 Assessment different?

Most assessments describe who you are. The Optimal Thinking 360 Assessment helps you understand how well you think - and how to become the best version of yourself. Rather than assigning personality types or behavioral styles, it measures how consistently you choose the best possible thinking in situations involving:

  • Decision-making
  • Leadership
  • Communication
  • Relationships
  • Problem solving
  • Prioritization
  • Conflict resolution
  • Accountability
  • Goal achievement
  • Personal effectiveness

It is designed not merely to describe your performance, but to optimize it - showing you how to optimize your thinking, decisions, and communications.

4. Why use a 360-degree assessment?

We all have blind spots. Our view of ourselves often differs from how others experience us.

A 360-degree assessment combines feedback from multiple perspectives to provide a more complete and objective understanding of your thinking, leadership effectiveness, communication, and decision-making.

5. Who should take the Optimal Thinking 360 Assessment?

The assessment is valuable for:

  • Anyone committed to personal excellence
  • Professionals seeking career advancement
  • CEOs, executives, and senior leaders
  • Managers and emerging leaders
  • Business owners and entrepreneurs
  • Coaches and consultants
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6. How is this different from personality assessments?

Most personality assessments identify preferences, traits, or behavioral tendencies. The Optimal Thinking 360 Assessment evaluates something much more actionable: the quality of your thinking and performance.

Rather than placing you into a category or type, it helps you make the best decisions in any circumstance.

7. Is this like DISC, MBTI, CliftonStrengths, or the Enneagram?

No. Those assessments primarily describe personality, preferences, or strengths.

The Optimal Thinking 360 Assessment focuses on whether you consistently choose the highest-quality thinking across situations and how others experience your decision-making, communications, and leadership. The assessment provides a roadmap for peak performance rather than simply describing personality traits or current characteristics.

8. What will I learn?

Your assessment helps you understand:

  • How effectively you think under pressure
  • Your greatest thinking strengths
  • Your leadership blind spots
  • Where your thinking differs from others' perceptions
  • Opportunities to optimize communication
  • Ways to maximize relationships
  • How to make the right decisions consistently
  • Practical recommendations for continuous optimization

9. How long does the assessment take?

Most participants complete the assessment in approximately 15 to 20 minutes. Additional respondents generally require less time.

Take the Assessment

10. Who completes the assessment?

Depending on the purpose of the assessment, participants may include:

  • Yourself
  • Supervisors, peers, and direct reports
  • Clients and business partners
  • Family members and friends

The combination provides a balanced, comprehensive perspective.

Ready to Eliminate Your Blind Spots?

Join thousands of executives, entrepreneurs, and teams who leverage the highest tier of decision-making.

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11. Are responses confidential?

Yes. Individual responses remain confidential. Feedback is aggregated to encourage honest input and provide meaningful insights while protecting respondents' privacy.

12. Can organizations use this assessment?

Absolutely. Organizations use the Optimal Thinking 360 Assessment to:

  • Develop leaders
  • Optimize executive effectiveness
  • Maximize team communications and accountability
  • Support succession planning
  • Build the healthiest organizational cultures
Explore the Corporate Program

13. How can this improve leadership?

Exceptional leadership begins with exceptional thinking. Optimum leadership begins with Optimal Thinking. The assessment identifies opportunities to optimize:

  • Strategic thinking
  • Decision quality
  • Emotional maturity
  • Accountability
  • Communication

14. How is this different from employee engagement surveys?

Employee engagement surveys measure employee opinions about the organization.

The Optimal Thinking 360 Assessment evaluates the thinking and leadership effectiveness of an individual and provides practical guidance for optimization.

15. Will I receive practical recommendations?

Yes. One of the greatest strengths of the Optimal Thinking 360 Assessment is that it doesn't simply identify strengths and weaknesses - it provides actionable guidance for optimizing the quality of your thinking - and optimum personal and professional results.

16. Why is the quality of thinking so important?

Every result in business and life begins with a decision.

Higher-quality thinking leads to:

  • Better decisions
  • Better leadership
  • Better relationships
  • Better communication
  • Better priorities
  • Better performance
  • Better outcomes

Optimizing your thinking creates a ripple effect that optimizes every aspect of your life and career.

17. How does the assessment work?

After taking the Assessment, you gain access to your personalized Home Page which houses your Self-Optimization Report. You are then able to invite others (Observers) to offer their input.

You can invite Observers via email to complete an online Observer Assessment about you. By inviting Observers to complete an Assessment about you, you are able to acquire a 360 degree view of yourself. You can invite an unlimited number of Observers to complete the Assessment within the defined time frame at no additional cost. You simply provide the Observer's name and email address, and the invitation is sent automatically. An extensive knowledge base is available to handle any questions you might have.

Take the Assessment

18. How will I receive my results?

The Assessment

After you receive access to the Assessment from our Administrator, you answer 50 questions online.

The Self-Optimization Report

You receive a comprehensive and personalized Self-Optimization Report online immediately after you complete the online Assessment. The Report is a vital resource to understand and optimize yourself. You will receive a description of your dominant and other thinking styles, core motivator, stressors, usual performance level, and strategies for maximizing communications and effectiveness in business and personal situations. You will gain access to a personalized eChart of your self-assessed thinking styles. The Self-Optimization Report is accurate, but it only provides you with your own view of yourself.

The Composite Report

You may be aware of your own thoughts, motives, and behavior. An Observer however, may have additional insight into your thinking, interaction style and performance.

After five Observers have responded to your invitation to assess them, you will receive a Composite Report (Self plus Observers) online. We recommend 10 or more Observers for anonymous, accurate feedback. This Composite Report is a critical component because it completes the 360 degree perspective. Note: Observers do not have access to your Report.

As soon as an Observer completes an Assessment about you, the result is plotted on your personal eChart. With this information at your fingertips, you will learn how to best deploy your thinking, to optimize your interactions and performance.

Individual Assessment Process Map
Log in to Your Portal

19. What is my personal Home Page?

Your Home Page is a private online home page that allows you to:

  • Access your 50-question Assessment.
  • Invite Observers to complete the online Observer Assessment about you.
  • View all the Observers you have invited and see who has completed the Observer Assessment and who hasn't. When Observers haven't yet completed the Assessment, you can send an automatic reminder email requesting the Observer's participation.
  • View and print the comprehensive, personalized Self-Optimization Report in PDF format.
  • View and print the personalized eCharts.
  • View and print the Composite Report, which includes the Observers' responses.
Log in to Your Portal

20. Can I use the assessment for coaching or organizational development?

Yes. The Optimal Thinking 360 Assessment can be integrated into coaching, leadership development, training, and organizational development programs. It provides personalized self-assessment and when observers participate, 360° feedback can reveal strengths, weaknesses, and blind spots. Organizations can use the results to identify development priorities, support coaching and training, and optimize team and organizational performance. Administrators can choose when participants receive their reports, making the assessment particularly useful when results are reviewed as part of coaching or training sessions.

Explore the Corporate Program

21. How do I access my reports after completing the assessment or logging in?

After you complete the assessment - or any time you log back in - your reports are available on your personal Home Page. Your Self-Optimization Report is ready immediately after you complete your own assessment. Your Composite Report becomes available once at least 5 of your invited Observers have completed their Observer Assessment about you. From your Home Page, you can view and print both reports in PDF format at any time.

Log in to Your Portal

22. Is my personal and corporate data completely confidential?

Your member account password is never stored in plain text - it is protected using industry-standard hashing (bcrypt), so it cannot be reversed or read by anyone, including us. All data transmitted between your browser and our servers is encrypted using HTTPS/TLS. As noted above, individual assessment responses are also kept confidential and are only shown in aggregated form, protecting respondent privacy for both individual members and corporate accounts. Your data is never shared or sold to any third party.

Ready To See Yourself Through the Eyes of Others?

Take the Optimal Thinking 360 Assessment to gain powerful insights, discover blind spots, and learn how to consistently make the best possible decisions - for yourself and your team.

See a Partial Sample 360 Report (PDF)

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